When I begin a relationship with a new company, it doesn't take long for people to get the sense that I am a ‘process’ guy. I place the term ‘process’ in quotes because I believe it is often misused and even more often misunderstood. Most of the time, coming on board as a 'process' guy generates equal amounts of euphoria and dread - both of which are unnecessary and usually a result of bias - for or against - process.
Guy Kawasaki on Social Media Marketing
How to Get Found
Guy Kawasaki (Alltop)
Oct 27, 2009
Brian Halligan is the founder and CEO of HubSpot, an Internet marketing software company that helps small and medium-sized businesses get found on the Internet and converts website visitors into leads and customers. He is also the author of Inbound Marketing: Get Found In Google, Blogs, and Social Media.
It used to be that you could efficiently grow your businesses by interrupting potential customers with outbound marketing methods like cold calls, email spam, and advertising. Today... people and businesses are tired of being the targets of so much outbound marketing and they're getting better and better in blocking it out.
At the same time...
Private Versus Public Online Identity - Do you really have a choice?
There is an emerging debate about the boundaries (or lack thereof) between an individual’s personal and private online identity.
The questions on many people’s minds (jobseekers in particular) seem to be:
- To what extent do current (or prospective) employers have a right to view (and make judgments about) my private online identity and
- How do I adapt to this reality in terms of managing (and even protecting) my online identity
In answer to the first question....
Digital Trust Fund
You have started saving for your kids college right? You probably have family heirlooms you plan for them to inherent some day. One of my former business partners has even purchased 10 acres of Colorado land for his two year old son.
But my guess is, most people reading this haven't started investing in or planning for their children's digital future....
But my guess is, most people reading this haven't started investing in or planning for their children's digital future....
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